For about a year and a half, I’ve been receiving emails every so often from online advertisers who want me to hawk their stuff. This is the new wave of internet “native” advertising, where companies and online stores will pay even modestly popular blogs a small sum to publish posts linking to them. I’ve had fun telling them no.

A site, like anything else, isn’t free. To fund TBP, I’ve been an Amazon affiliate for much of this year. This means that anything you buy on Amazon — whether it’s a book linked on here or anything else in their catalog, from eye drops to high tops — will go towards supporting this site, so long as you first click to Amazon through any link on here.

This is a way to show your support for a website that’s doing something rare on the internet: giving air to evergreen ideas about things that matter. My goal — if I can, in retrospect, claim one — has never been to be a million people’s hundredth favorite blog, but 10,000 people’s favorite blog.

But that’s not the only reason to make all your Amazon purchases here.

Beyond operating costs (which go mostly toward keeping this space clean and ad-free), 20% of funds raised through the Amazon affiliate program will now go directly to fund the Mattie Miracle Cancer Foundation, a Virginia-based nonprofit that’s changing the way we care for children with cancer. I sort of stumbled into teaming up with this organization early this year, and have been extremely impressed by the energy, commitment, and kindness that its members bring to what is a seemingly unbearable and unfair challenge – serious childhood illness.

A lot of charities do the necessary, elevated work of searching for cures, but these people train doctors and nurses and lobby Congress to funnel research dollars more effectively.

So, at the end of this year, a donation will be made to them on behalf of us. It won’t be a lot, but it’ll have some effect. And in January, we’ll look to other groups to support for ’16.

To learn more about the organization, please check out their website, which I built this summer,

As always, drop me a line if you’ve picked up a book from here or enjoyed browsing. I enjoy hearing from you: